Home » Behavioural Change » Memoto Lifelogging Camera for Remembering every moment

Memoto Lifelogging Camera for Remembering every moment



Have you thought about how much of life goes missing from your memories? Many fantastic and special moments become blurred together after a while and it feels like life just rushes by, too fast for us to grasp.

Memoto wanted to find a way to relive more of our lives in the future – and enjoy the present as it happens.

Video for more Information

It is a tiny, automatic camera and app that gives you a searchable and shareable photographic memory.

The functional prototype
The functional prototype
The Memoto camera comes in three different colors: Arctic White, Graphite Grey and Memoto Orange
The Memoto camera comes in three different colors: Arctic White, Graphite Grey and Memoto Orange

The Functional Prototype

Hardware devices consists of mechanics, electronics and firmware. The mechanics are often overlooked, the 3D printed prototypes in our Kickstarter video has taken two engineers and one industrial designer over four months to finalize. The result is a production-ready construction of a weather protected, very strong and well designed camera casing.

The electronics has taken even longer to develop. We have used evaluation kits and break-out boards to pu together a complete set of components in order to be able to start development of the firmware. At the same time we have made a circuit board design that fits all the components into a very tiny package.

What does the functional prototype do?

The prototype does everything the final camera will do, taking photos and registering GPS position. We are currently working on the bootloader, power management and the protocol for transferring the photos.

Sample photo and gps data from the Memoto prototype camera
Sample photo and gps data from the Memoto prototype camera

Miniaturizing the electronics

So how do we go from the hardware prototype above, to miniature electronics that fit into our very small casing? In fact, we wouldn’t have been able to finalize the construction of the camera case if this question wasn’t already answered and verified.

The miniaturized circuit board design is already finished for the first sample production. Not only has it been designed by one of Sweden’s foremost digital camera engineers who are working on our team, but it is also undergoing careful review and approval from these outside sources:

  • The head of engineering at our Taiwanese manufacturer, Yomura, to make sure it fits into the camera casing without causing any problems during assembly or long term use
  • The engineer that created the Anoto pen, in order to verify our power management and battery life
  • The engineer behind the electronics in the Mutewatch watch, to verify overall build quality and circuit wiring
  • The GPS chip manufacturer, to verify that the GPS will function properly and to compare it with their reference design
  • The GPS antenna manufacturer, to verify our antenna placement in relation to other components and the casing

With all of this in place, we are now ready to go into manufacturing of the miniaturize circuit board. This will take 2-3 production cycles of about two weeks each with corrections inbetween. It is costly, so we can only do it when we see that our Kickstarter campaign is taking off. But it is actually possible that we will have the first working unit completed before the end of the Kickstarter project, which would be awesome to be able to show. We will keep you updated on every step along the way!

The world’s smallest wearable camera

The Memoto camera is a tiny camera and GPS that you clip on and wear. It’s an entirely new kind of digital camera with no controls. Instead, it automatically takes photos as you go. The Memoto app then seamlessly and effortlessly organizes them for you.

Easy and effortless

The camera has no buttons. (That’s right, no buttons.) As long as you wear the camera, it is constantly taking pictures. It takes two, geotagged photos a minute with recorded orientation so that the app can show them upright no matter how you are wearing the camera. And it’s weather protected, so you don’t have to worry about it in inclement weather.

The camera and the app work together to give you pictures of every single moment of your life, complete with information on when you took it and where you were. This means that you can revisit any moment of your past.

The Memoto lifelogging camera - only 36x36x9 mm
The Memoto lifelogging camera – only 36x36x9 mm

Long battery life

The camera’s batteries won’t need to be recharged until after approximately 2 days of use. To recharge the camera’s batteries, you connect the camera to your computer; at the same time the photos are automatically uploaded to Memoto’s servers. There are no buttons to press. You just wear the camera, then charge it and wear it again.

Access your life through the Memoto app

With this many pictures captured and stored every day, we think it’s crucial that you can easily browse among the best and most meaningful ones. The app we’re building for iPhone and Android organizes the photos to work as a photographic memory even after many years.

Screenshot of the Memoto app in current iteration
Screenshot of the Memoto app in current iteration

Relive your life like you remember it

The way this works is that the photos are organized into groups of “moments” on a timeline. On the timeline, you’re presented with keyframes (about 30 per day) each representing one moment. You can tap a moment to relive it in a stop-motion like video of all the pictures in that moment.

The image analysis and organization is made out of the images’ metadata, such as time, place and light. This enables you to not only browse your life the way you remember it, but to search for specific events of your life: who was it that you met at that party or what did the sunset looked like in Lapland in June? (Fun fact: there is no sunset in Lapland in June).

The app organizes all your photos on a timeline, making them easy accessable to search and share.
The app organizes all your photos on a timeline, making them easy accessable to search and share.

Your photos are yours and only you can share them

The app comes with features for sharing through the biggest social media services. Additional social features are something we would like to develop more of in the future. However, we want to stress that your Memoto pictures will always be private by default. That is, you only share pictures when you deliberately want to share them.

Cutting your storage costs at least in half

The Memoto Camera potentially produces a huge amount of bits and bytes. 4 GB data per day amounts to up to 1,5 terabyte per year. Instead of you storing all this on unreliable and expensive hard drives that can get stolen or lost, Memoto offers safe and secure infinite photo storage at a flat monthly fee, which will always be a lot more affordable than hard drives. For Kickstarter backers, the first year of storage is included in the reward!

Technical specifications


  • Automatic photo capture every 30 seconds
  • 5 megapixel resolution images
  • Log of GPS positions and timestamps
  • Built-in rechargeable battery which lasts up to two days
  • LED battery life indicator
  • 2 full days of constant photographing (4000 pictures) space on memory
  • Built-in accelerometer ensures that pictures are correctly oriented regardless of how the camera is worn
  • Micro-USB port for charging and connecting to computer
  • Stainless steel clip to connect the camera to your clothes
  • 36x36x9 millimeters small


  • Automatic uploading of the photos to Memoto’s servers by connecting the camera with your computer
  • Encrypted storage for an indefinite number of photos (1 year subscription)
  • Easy access of your photos through smartphone apps and browser
  • Apps for Android and iPhone
  • Private and social layer – all pictures are in private mode only, until you choose to share them with your friends
  • All photos are stored and organized for you. None are deleted, but the best one are more visible.
  • Browse through your memories moment by moment. Tap to relive a moment.
  • Search for events in your history. Share with the ones you trust.

Why we’re doing this

Our search for the ultimate lifelogging device started with gathering people from all walks of life and asking them about their use of pictures and photographing. We let them try our very early prototypes of the camera and listened to their spontaneous thoughts about it. Then, we grouped their answers according to their expectations and needs:

Memory – more pictures in order to remember more

“I wish I had more pictures to look back on and remember where I’ve been and with whom.” – Falko, 34

Re-experience – reliving moments from one own’s and other people’s lives

“If I had the opportunity to relive a moment I would like to see when my parents were young and a situation not playing out the way they’ve told me…” – Marcus, 27

“I think the camera would capture from a different perspective and that it wouldn’t be a re-experience but a completely new experience.” – Elias, 26

Surprise – having pictures that wouldn’t have been taken

“When coming home from a trip I often find myself with pictures I could just as well have googled me to. But I feel I miss the nice small moments in ordinary life. I’d rather have one picture from that nice alley we passed in Paris, than five pictures of the Eiffel Tower.” – Ulrika, 25

Post-it wall from the prototype process
Post-it wall from the prototype process

Presence – avoiding disturbance a magic moment

“I rarely take photographs in social situations because it would disrupt the interaction I’m having.” – Amelie, 25

Life improvement – using data to observe and change behaviour

“Maybe it would be a wake-up call, making me change my routines and develop more as a person” – Jenny, 38

Preservation – documenting our children’s life

“I want the pictures to be saved so me and the kids can look at them later. I think it’s important the kids remember everyday things. Stuff that may be lost. I don’t want us to just save pictures from ceremonial events.” – Johan, 47

Control – knowing the pictures are stored safely

“I can see myself using this, as long as I have perfect control” – Jenny, 38

Convenience – letting an automatic service managing the pictures

“I like the idea to not having to do anything myself and not be sitting with 5000 pictures to manage later” – Ulrika, 25

An early prototype on one of the test persons
An early prototype on one of the test persons

Who we are

Experienced entrepreneurs

Memoto was founded by six Swedish serial entrepreneurs in 2012. Martin Källström, formerly founder and CEO of blog search engine Twingly, shaped the concept of the Memoto camera, a wearable camera able to create a continuous life log for the user. For this task he recruited his friend Oskar Kalmaru, founder of an online video provider, as well as Björn Wesén, who was, at the time, a freelancing designer of high-tech electronics.

Top quality team

Together, the three recruited some of the best and most talented persons available to complete the founder team. From Sweden’s largest online photo diary Dayviews.com came UX and growth expert Sebastian Björkelid. iOS developer Erik Hampusgård moved over from tech consultancy firm Sogeti and backend developer Simon Pantzare was attracted from lifelogging startup Linkura. During summer of 2012 the team grew quickly and the work with finalizing a beta version of the camera and the service intensified. In October 2012, the team was already up at 14 people.

Parts of the Memoto team
Parts of the Memoto team

What you get when backing us

The reward for us if you would back the Memoto camera would be tremendous. We would be able to see the product we’ve been working hard on, for almost a year now, finally go into production and hopefully worn on our first user.

So giving something back to everyone who help us fulfilling this dream is the least we can do. Thankfully, Kickstarter is a great place for this.

To reward every contribution, no matter of size, our first rewards start as low as $1. In those low ends, we include you in our ever-growing lifelogging family and let you be the first to know whenever something new comes out. You can also sponsor the environmental recycling of up to five cameras. And you get to see the lifelogging documentary we’re working on before anyone else.

The best reward, we think, is of course to get your hands of one of the very first actual Memoto cameras. For the earliest of backers, we different levels of early bird specials where you get the camera before it reaches ordinary market, plus a well-deserved mention in the list of Memoto’s Friends atMemoto.com.

One of the co-founders, Oskar Kalmaru, wearing the Memoto Orange prototype
One of the co-founders, Oskar Kalmaru, wearing the Memoto Orange prototype

If you miss the early bird specials, you can always treat yourself with one (or several, by all means) of the top tier rewards: a super exclusive Piano Black Memoto camera, a lifetime (that’s lifetime) data storage or why not let us fly you to Stockholm to join the Memoto team for a few days?

Read all about the rewards on the right of the page. Go ahead – make this happen now!

Production Schedule

Things tend to take more time than you hope, doesn’t it? Well, to be honest, we are actually a few months ahead of our initial production schedule at the moment but we do expect things to become trickier along the way. Therefore, we have a pretty conservative schedule laid out for us. Roughly, it looks like this:

  • October 2012 – Finalizing design and construction of the Memoto camera
  • November 2012 – Start tooling for plastic injection molding, do batches of electronics.
  • December 2012 – Product tests, certification and finding fulfillment partner
  • January 2013 – Start production of final version
  • February 2013 – Start shipping the first Memoto cameras to our earliest backers.

International taxes and shipping

As long as our products pass the standard quality test for a country or region, we are shipping to the entire world. Shipping is free. And the box we ship is a gift itself, from us to you, with a little surprise in it.

Legality and safety

Memoto’s products and services is all about integrity. Everything you create with Memoto is yours – only yours. If you want to share your content with someone else we think you should. But only you decide when to do that. And even when you have shared your content you are still the owner of it.

All pictures you transfer to Memoto’s cloud service are stored encrypted. The pictures are only visible to you: only you can see them and only you can change them. If you want to share a picture or a moment with someone you trust you have to make an active choice. The software contains no automatic share features, no hidden buttons, no “share-by-default”. You only share your content when you want to.

Legally, you may photograph what you want, as long as you don’t obviously infringe someone else’s integrity or violate an official photo ban. If someone asks you not to use your Memoto camera – then please don’t. If someone doesn’t explicitly ask you, but you have reason to believe that the place or the context is inappropriate for photographing – then please don’t.

Memoto’s products and services are made for those of us who like to collect memories and stories about ourselves.

And, last but not least, a big thank you to:

RISKS AND CHALLENGESLearn about accountability on Kickstarter

Building a new kind of super small digital camera is a complex and time-consuming task. We are humble to the challenge and know there are many pieces that will need to be put together for it to work. One such thing is obviously financial and only with the help from Kickstarter will be able to get to production of the first Memoto Camera.

Getting to the point where we can ship the camera to your door from the point we are at now, involves the following:

1) Getting the design and construction ready for production. All the components must fit together, literally water tight. There is so much to take into regard when finishing this up. Fortunately, we have the construction experience of one of Taiwan’s formost plastics manufacturers to rely on, as well as the design experience from our ex-Nokia industrial designer Per Brickstad.

2) Fitting the electronics into such a tiny shell. This is no small feat. We have a functioning prototype with all the components in place. Right now we are finishing the wiring to send the first batch of PCBs to manufacturing. We have two very experienced camera engineers on our team to make this happen.

3) Setting up a logistics and quality assured manufacturing chain. In every step of the production, our manufacturers need to have strict guidelines and tests to sort out the good units from the bad as early as possible. To assist us with this, we are leveraging the knowledge of people that have done this over and over for many projects before.

4) Getting all the pieces of the firmware in place and working without problems. There is a big difference between having a functioning prototype taking photos and gathering GPS data (which we do) and having it function properly under adverse conditions out in the field. Again, our team members have built both hardware and firmware for cameras before, during several years of time.

We are not shying away from any of these challenges. While we are taking them seriously we are adamant in overcoming any problem. We are committed to getting the Memoto camera into the market and have all the skills needed to do so. With the help from the Kickstarter community we can have the resources to move into production while also completing all of the tasks above!

Sourced from this Link http://www.kickstarter.com/projects/martinkallstrom/memoto-lifelogging-camera



  1. ASANJI nelson says:

    I am anxious to get this camara to develop the lives of my kids for its a bit late for me. what a wonderful idea to develop this. But I know people with funny and cunny ways of life would certainly be retiscent to adopt this even if it were given them free. Keep on as we both look forward to December 2012. Good luck

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